About
Contact

Career Timeline

1

2023–Present

Founder & CEO — The Data Love Co.

2

2026–Present

Adjunct Faculty — University of Denver, Daniels College of Business

3

2019–2023

VP Customer Experience, Data & Insights — Gusto (Google-backed decacorn)

4

2018–2019

Data Scientist & Technical Program Manager — The Pentagon

5

2014–2018

Assistant Professor & Associate Director — West Point

6

2006–2014

U.S. Army Intelligence Officer — Iraq & Afghanistan deployments

Education

1

B.S. Operations Research

United States Military Academy, West Point (2006)

2

M.S. Operations Research

Georgia Institute of Technology (2014)

3

PhD General Business

University of Denver, Daniels College (Expected 2027)

Board & Council Service

  • Colorado Board of Veterans Affairs (2021–Present)
  • Colorado Minority Business Office Advisory Council (2021–Present)
  • BreakLine Education Alumni Advisory Council (2020–Present)
  • Sisu Data Advisory Council (2020–2023)

JASMINE WALKER MOTUPALLI

Educator • Researcher • Data Science & Analytics Leader

Denver, CO | jasmine@dataloveco.com | (720) 695-1937

Summary

Innovative leader, AI strategist, and U.S. Army veteran with expertise in data science, AI-driven analytics, and nonprofit technology adoption. Founder & CEO of The Data Love Co., pioneering AI-powered analytics solutions for mission-driven organizations. Current PhD candidate at the University of Denver researching human-AI collaborative leadership and the nonprofit data divide. Recognized with national awards for leadership, innovation, and military service, including the General Douglas MacArthur Leadership Award and Purple Heart. Extensive experience in securing grants, leading multimillion-dollar AI projects, and scaling tech solutions for public and private sectors.

Education

University of Denver, Daniels College of Business – Denver, CO (Expected 2027)
PhD in General Business (Research Focus: Human-AI Collaborative Leadership & Nonprofit Data Divide)

  • Dissertation: Exploring how nonprofit and public-sector views on AI systems influence collaborative leadership, technology adoption, and data-informed decision-making.
  • Research streams: Human-AI collaborative leadership; emerging tech & social impact; transparency in ESG communications.
  • Methodologies: Mixed methods research, NLP analysis, structural equation modeling, regression analysis.

Georgia Institute of Technology – Atlanta, GA (May 2014)
M.S. in Operations Research

  • John M. King Award for Outstanding Service to the Community, Fellow Citizens, and Veterans.
  • Research: The Smart Power Infrastructure Demonstration for Energy Reliability and Security (SPIDERS).

United States Military Academy – West Point, NY (May 2006)
B.S. in Operations Research

  • Top 3 Finalist, Hollis Operations Research Competition.
  • Pi Mu Epsilon Honor Society | Varsity Track & Field (Jumps, Sprints).

Professional Experience

THE DATA LOVE CO. | Denver, CO

Founder & CEO (Apr 2023 – Present)

  • Leading development of an innovative AI-powered data management platform to bridge the Data Divide for nonprofit organizations.
  • Spearheading the creation of an AI-powered Data Officer, community of industry experts, and Data Share House to empower nonprofits with data expertise, support, and resources.
  • Developed a revolutionary framework leveraging AI and ML to deliver actionable insights and improve operational efficiency for mission-driven organizations.
  • Secured vendor approval with Fannie Mae and the State of Colorado, positioning the company for public sector expansion.
  • Selected for Bank of America's Breakthrough Lab and awarded the CXO 2.0 Outstanding Leadership Award.

THE UNIVERSITY OF DENVER | Denver, CO

Adjunct Faculty, Daniels College of Business, Business Information & Analytics (Feb 2026 – Present)

  • Teaches applied business statistics and decision-support modeling, including probability and distributions, confidence intervals, and hypothesis testing.
  • Leads hands-on analytics projects where students source datasets, practice data cleansing, conduct statistical analysis, and communicate business recommendations.

GUSTO (Google-Backed Decacorn)

Vice President, Customer Experience, Data & Insights (Aug 2019 – Apr 2023)

  • Built and managed a team of data scientists, analysts, program managers, and technical product operations specialists in developing and implementing advanced analytics and ML models deployed through SageMaker.
  • Led the development and implementation of a customer intelligence strategy, resulting in a 25%+ increase in customer retention and a 10%+ increase in customer lifetime value.
  • Implemented a proactive analytics framework to improve efficiency and productivity, resulting in decreased operational costs.
  • Developed innovative predictive models resulting in 3 pending patents for proactive customer success actions and capacity needs forecasting.

THE PENTAGON, DEPARTMENT OF THE ARMY

Data Scientist & Technical Program Manager, Deputy Chief of Staff G-8 (Jul 2018 – Aug 2019)

  • Oversaw analysis efforts for a $10B+ portfolio of modernization efforts in all cyber and intelligence emerging technologies across all DoD acquisition categories in the Force Development Directorate.
  • Led communications between Army G-8, Assistant Secretary of the Army for Acquisition, Logistics, and Technology, and the Office of the Secretary of Defense Cost Assessment and Program Evaluation.
  • Managed analytical planning, resourcing, and integration for materiel requirements and acquisition solutions.

UNITED STATES MILITARY ACADEMY | West Point, NY

Associate Director, Center for Leadership and Diversity in STEM (May 2017 – Jul 2018)

  • Directed staff/team of 20 to develop and execute mobile workshops promoting STEM among diverse and underrepresented K-12 students across the country.
  • Secured funding to conduct robotics workshops for school children in South Africa in partnership with the African Institute for Mathematical Sciences.
  • Developed a model for increasing leadership and diversity in STEM through mobile workshops, collaboration, and community involvement; published findings with IEEE.
  • Awarded the Military Outstanding Volunteer Service Medal for 600+ hours promoting STEM education.

Assistant Professor & Principal Researcher, Department of Systems Engineering (Jul 2014 – Jul 2018)

  • Managed 8 professors as Director for Systems Modeling & Design and Statistics for Engineers courses; taught 400+ students.
  • Advised capstone projects with Boeing, Lockheed Martin, and Army R&D partners.
  • Improved training resource allocation for the Unmanned Aircraft Systems Project Management Office; shared findings in scholarly publications; awarded 2nd place in best paper competition.
  • Graduate, Master Teacher Certification Program (2016).
  • Guest Lecturer: Columbia University School of International and Public Affairs – Comparing Alternatives and Driving Decisions with Regression Analysis.

U.S. ARMY | Various

Intelligence Officer, 3d Armored Cavalry Regiment and 1st Armored Division (May 2006 – Nov 2012)

  • Managed a team of 200+ and directed operations with NATO, USAID, the US Department of State, and foreign governments as a company commander in Afghanistan.
  • Awarded the 2012 General Douglas MacArthur Leadership Award, presented to 13 out of 28,000+ active duty Company Grade Officers for outstanding leadership performance.
  • Conducted 600+ partnered combat patrols with American, Afghan, and Jordanian forces, resulting in arrests of insurgent leaders and recovery of 700+ pounds of weapons and munitions caches.
  • Recognized nationally as a leader of successful and unique female engagement teams.
  • Recovered dozens of hostages using unique intelligence analysis techniques in Mosul, Iraq.

Teaching Experience

University of Denver | Denver, CO

(2026 – Present)

  • INFO 4610: Business Statistics for Professional MBA
  • INFO 1020: Analytics II – Business Statistics & Analysis
  • Guest Lecturer: Strategic Alliances for Impact

Custom Analytics Curriculum Developer & Instructor | Remote

(2024 – Present)

  • Creates and delivers custom analytics curriculum (R/Python foundations, data wrangling, visualization, statistical testing, modeling, sentiment analysis, and automated reporting) with learning objectives, exercises, and instructional materials.

Maven (Online Education Platform) | Remote

Instructor, Customer Data Analytics with R (2024 – Present)

  • Designed and delivered applied analytics curriculum covering R programming, statistical inference, hypothesis testing, A/B testing, ANOVA, and regression modeling.
  • Maintained a 4.9/5.0 student rating.

General Assembly | Denver, CO

Guest Instructor & Panelist (2021 – 2023)

  • Workshops on data science careers and empathetic analytics practices.

Courses Taught at U.S. Military Academy | West Point, NY

(2014 – 2018)

  • SE350: Systems Modeling & Design – Predictive modeling, optimization, and business analytics.
  • SE375: Statistics for Engineers – Hypothesis testing, regression, and statistical design of experiments.
  • SE450/402/403: Systems Design Capstone – Advised industry-sponsored engineering design teams.
  • MX400: Officer Leadership – Capstone course challenging cadets to reflect upon and integrate their leadership experiences.
  • PL300: Military Leadership – Multidisciplinary study of leadership in an organizational context.
  • Guest Lectures: Center for Army Analysis, TRAC Fort Leavenworth, TRAC White Sands Missile Range, Columbia SIPA.

Research Interests

Human-AI collaboration and leadership; NLP and transparency in ESG and public-sector communications; data analytics for social impact and public administration; technology adoption in nonprofits; algorithmic transparency and perceived mind theory.

Research Experience

  • Developing a Model for Increasing Leadership and Diversity in STEM – Center for Leadership and Diversity in STEM (2014–2018)
  • Optimizing UAS Mission Training Needs through Tradespace Analysis – PM UAS (2016–2018)
  • Re-verification Framework for the Army Navy/Transportable Radar Surveillance and Control – AMRDEC (2015–2016)
  • Veteran Homelessness – National Center for Homelessness Among Veterans (2015–2017)
  • Analysis on the Impact of Race, Branch, and Source of Commission on Army Officer Career Progression – Office of Diversity, Inclusion, and Equal Opportunity, USMA (2015–2016)
  • The Smart Power Infrastructure Demonstration for Energy Reliability and Security (SPIDERS) – Georgia Tech School of Public Policy (2014)

Research Funding

  • Awarded faculty research funding for proposal to support challenging acquisition projects with AMRDEC.
  • Awarded faculty research funding for proposal to support special projects with the Unmanned Aircraft System Project Management Office (PM UAS).
  • Awarded faculty research funding for proposal to support special projects with the Intelligence and Security Command (INSCOM).

Selected Publications

  • Motupalli, J. (2022). Iraq and Afghanistan deployment inspired by Ida B. Wells' WWI fight. In J. Orth-Veillon (Ed.), Beyond their limits of longing: Contemporary writers & veterans on the lingering stories of WWI (pp. 123–125). MilSpeak Books.
  • Case Study: How Gusto improves customer experience by finding actionable insights faster with Sisu (2021).
  • Sheetz, L., Ivy, S., Conn, D.B., & Motupalli, J. (2019). Developing a Model for Increasing Leadership and Diversity in STEM through Mobile STEM Workshops, Collaboration, and Community Involvement. IEEE Integrated STEM Education Conference, 129–135.
  • Hess, C., Kubisch, J., Motupalli, J., Outlaw, S., & Williams, A. (2018). Optimizing UAS Mission Training Resource Allocation Through Modeling and Cost Analysis. Proceedings of the General Donald R. Keith Memorial Conference.
  • Bearden, M., Scribbick, A., West, K., Zapcic, S., & Motupalli, J. (2017). Optimizing UAS Mission Training Needs through Tradespace Analysis. Proceedings of the General Donald R. Keith Memorial Conference. (Best Paper – 2nd Place)
  • Motupalli, V. & Motupalli, J. (2016). Predicting Risk for Incidences of Homelessness among Veterans of Iraq and Afghanistan. Army Operations Research Symposium.
  • Lead editor and co-editor of the Proceedings of the Annual General Donald R. Keith Memorial Conference (2016, 2017). Society for Industrial and Systems Engineering.

Selected Presentations & Speaking Engagements

Speaking Engagements

  • Founder Showcase Speaker – DenAI Summit (2025)
  • Winner – Access Mode Limelight (2025)
  • Bank of America's Breakthrough Lab Showcase (2025)
  • Vistage People Progressing Podcast (2023)
  • Keynote Speaker – Lawnside Historical Society Scholarship Banquet (2023)
  • Keynote Speaker – Lawnside Historical Society Veterans Day Event (2022)
  • BreakLine Arena Origin Stories Podcast (2021)
  • Guest Speaker – BreakLine Education First Annual Summit (2019)

Academic & Technical Presentations

  • Hexaflexagons: Thinking Differently – Lightning Talk, USA Science and Engineering Festival (2018)
  • Optimizing UAS Mission Training Needs through Tradespace Analysis – 85th Military Operations Research Society Symposium (2017)
  • Harnessing the Wind – PreK-12 Educator Workshop, American Society for Engineering Education Conference (2017)
  • Predicting Risk for Incidences of Homelessness among Veterans – 84th Military Operations Research Society Symposium (2016)

Honors & Awards

  • Access Mode Entrepreneur of the Year (2025)
  • CXO 2.0 Outstanding Leadership Award (2024)
  • General Douglas MacArthur Leadership Award – Presented to 13 out of 28,000+ Company Grade Officers (2012)
  • Bronze Star Medal (2012)
  • Purple Heart (2012)
  • Meritorious Service Medal (2012)
  • Army Commendation Medal (2007, 2009, 2010, 2016, 2017)
  • Army Achievement Medal (2011)
  • Military Outstanding Volunteer Service Medal (2018)
  • John M. King Award for Outstanding Community Service – Department of Georgia's Military Order of the Purple Heart (2014)
  • 2nd Place, Best Paper – General Donald R. Keith Memorial Capstone Conference (2017)
  • Top 3 Finalist, Hollis Operations Research Competition, West Point (2006)

Board & Council Experience

  • Board Member, Colorado Board of Veterans Affairs (2021 – Present)
  • Council Member, Colorado Minority Business Office Advisory Council (2021 – Present)
  • Alumni Advisory Council, BreakLine Education (2020 – Present)
  • Data Advisory Council, Sisu Data (2020 – 2023)

Patents & Certifications

Patents (Pending)

  • Machine Learned Entity Issue Models for Centralized Database Predictions (29740-55756/US)
  • Machine Learned Resource Allocation Models for Centralized Database Predictions (29740-55757/US)
  • Machine Learned Entity Action Models for Centralized Database Predictions (29740-55758/US)

Certifications

  • Bunker Labs Breaking Barriers in Entrepreneurship (2023)
  • The Leadership Consortium (2021)
  • Section4 Certified Business Strategist (2021)
  • Master Teacher Certification Program, U.S. Military Academy (2016)

Service & Community Engagement

  • Volunteer Case Management Lead for Allied Airlift 21, facilitating the evacuation of 500+ Afghan refugees during the U.S. withdrawal (2021).
  • Awarded the Military Outstanding Volunteer Service Medal for 600+ hours promoting STEM education among K-12 students across the country.
  • Successfully planned and executed the Northeast Regional Society of Women Engineers Conference for approximately 600 attendees.
  • Lead planner for the 85th Military Operations Research Society Symposium.
  • Co-chair for the "Advances in Operations Research and Technology" working group at the Army Operations Research Symposium.
  • Successfully planned and executed the 2016 and 2017 General Donald R. Keith Memorial Capstone Conferences for approximately 300 attendees.
  • Exhibitor: Programming with Sphero and Network Science, USA Science and Engineering Festival (2018).

Technical Skills

Programming & Analytics

Python, R, SQL

Modeling & Analysis

Linear & Integer Optimization, Stochastic Modeling & Simulation, Statistical Analysis, Machine Learning, NLP

Cloud & Infrastructure

AWS (SageMaker), Azure, GCP, GitHub

Data Visualization & Reporting

Data Visualization, Automated Reporting, Dashboard Development