A Career Defined by Service, Innovation & Impact
From tours in Iraq and Afghanistan to the boardrooms of Silicon Valley and the halls of West Point, Jasmine Motupalli has spent over two decades leading at the convergence of data, technology, and human-centered mission work. Her career is defined not by any single achievement, but by a relentless commitment to using analytical rigor and compassionate leadership to drive meaningful change — whether that means recovering hostages in Mosul, building predictive models at a billion-dollar tech company, or empowering food pantries with AI-driven insights. These numbers tell just a fraction of the story.
Years of Leadership
In data, intelligence, and technology across military, private, and nonprofit sectors
Pending ML Patents
Machine learning innovations developed during her tenure at Gusto
Soldiers Led in Combat
Directing operations across Iraq and Afghanistan with distinction
Students Taught
At West Point, University of Denver, Maven, and General Assembly
Decorated Combat Tours
Purple Heart and Bronze Star Medal recipient for extraordinary service
A Life of Purpose-Driven Leadership
Jasmine Motupalli is an innovative leader, AI strategist, and U.S. Army veteran with deep expertise in data science, AI-driven analytics, and nonprofit technology adoption. Her journey began at the United States Military Academy at West Point, where she graduated with a B.S. in Operations Research in 2006. She then served 13 years as a U.S. Army Officer, including eight years as an Intelligence Officer. Deployed to Mosul, Iraq, she led analyst teams that recovered dozens of hostages using innovative intelligence techniques. She later commanded a company in Logar Province, Afghanistan, directing operations with NATO, USAID, the U.S. Department of State, and foreign governments, and leading over 600 partnered combat patrols.
For her extraordinary leadership in Afghanistan, Jasmine was selected as one of only 13 recipients of the 2012 General Douglas MacArthur Leadership Award out of more than 28,000 active duty Company Grade Officers. She is also a recipient of the Bronze Star Medal and the Purple Heart.
After her combat deployments, Jasmine earned her M.S. in Operations Research from Georgia Tech, where she received the John M. King Award for outstanding service to the veteran community. She returned to West Point as an Assistant Professor of Systems Engineering, teaching 400+ students, managing eight professors, advising capstone projects with Boeing and Lockheed Martin, and directing STEM outreach workshops for underrepresented K-12 students — including international workshops in South Africa with the African Institute for Mathematical Sciences.
At the Pentagon, she served as a Data Scientist and Technical Program Manager overseeing a $10B+ portfolio of cyber and intelligence emerging technologies. She then moved to Gusto (a Google-backed decacorn) as Vice President of Customer Experience, Data & Insights, where she built a team of data scientists, developed a customer intelligence strategy that increased retention by 25%+ and lifetime value by 10%+, and created innovative predictive models resulting in three pending patents.
Veteran & Leader
Purple Heart, Bronze Star, MacArthur Leadership Award; combat deployments to Iraq & Afghanistan
Researcher & Scholar
PhD candidate studying human-AI collaboration and equity in food access; published in IEEE
Entrepreneur & Innovator
Founder/CEO of The Data Love Co.; 3 pending ML patents; triple-certified SDVOSB, MBE, WOSB
Educator & Mentor
West Point professor, DU adjunct faculty, Maven instructor; 400+ students taught
Community Champion
Colorado Board of Veterans Affairs; evacuated 500+ Afghan refugees; 600+ hours STEM outreach